As a recruitment agency, the most important agenda is to increase your user base by attracting more and more potential working professionals to avail your services. Along with building a strong client base, you also have to establish the company’s reputation as a legitimate talent acquisition agency.But the basic posters and flyers are not enough. Potential job seekers will need more information than what can be given on a one-page flyer.
That is why, a brochure detailing your company’s values, processes and client base is a necessity to attract job seekers. You can hire a professional to design a custom brochure, but that is not always required. The easiest way to choose one of the many available recruitment brochure samples to use as a baseline for your brochure. However, a single brochure will not suffice. To appeal to a large variety of people, your company will need to have three main types of brochures:
Printed brochure
This is the most basic form of brochure. A printed brochure should not be very thick, and it should be printed on good card paper. This brochure should be your company in a nutshell, a comprehensive but succinct summary. Awesome recruitment brochure samples are very easy to find. Combined with a template that suits the style and colour palette of your company, your printed brochure should be ready in no time.
Digital brochure
The digital brochure should be longer than the printed brochure. In a digital brochure, you can explain your company’s facilities and processes in a more detailed fashion. You can also include reviews from users who found suitably impressive positions through your company. Templates for digital brochures are available on multiple websites, both free and paid.
Industry specific brochures
These are brochures that only talk about your company’s connections and recruitment processes regarding a particular industry, e.g. fmcg, finance, etc. These brochures can be either printed or digital, depending on how they are going to be distributed. For industry specific brochures, you can deviate from the company colour palette for a template with more industry appropriate colouring. However, make sure your font, logo and design remain consistent.
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