Travel and tourism brochures tend to be a vague category. They can refer to either:
Brochure by a travel agency advertising a certain place
Brochure advertising a travel agency
In this article, we will focus on the first category: the brochure that is made by a travel agency to market a certain place as a tourist destination.
There are three major ways to make a creative brochure deign for tourism purposes:
Print brochure
This is the most basic type of brochure. It has been around for almost a century, and it is the simplest type of brochure on the list. However, if done right, it can also be an effective marketing tool.
When making a creative brochure design for tourism, make sure to spend at least one page talking about the place itself. Do not use pictures on this page; this should be your most content-heavy page. Next page onwards, start mentioning your tourism packages for that place. Mention the duration, budget and highlights of each package. Also make sure to mention at least one factor the separates it from the other packages you offer. Use pictures of that USP to represent each tourism package. If you offer any blanket services for all packages, e.g. free breakfast, a discount for credit cards, etc., mention it separately.
Digital brochure
Digital brochures are longer and allow you to be much more creative with your presentation. The best way to do this is to use more pictures. After all, you’re not just selling a tourism package, you’re selling a place. So, let your clients see what awaits them if they avail your services. Digital brochures are saved in .pdf format for maximum clarity. Always have your brochure with you on a device that has an internet connection.
Interactive brochure
This is the best medium to make a creative brochure deign for tourism purposes, an interactive brochure is hosted on a website and is distributed using a link. In an interactive brochure, you can include professional quality videos of the locations to give your clients a realistic picture. You can also embed links to other webpages on your websites, including related packages and assistance services, like currency generator and temperature map.
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