Getting to enjoy salon spa services at home should be a rejuvenating experience. But your client can only feel rejuvenated if they have chosen the perfect treatment. For your client to get the care they need, every home salon spa should have three key brochures at the ready. These brochures can be emailed to clients beforehand, so they are prepared at the time of the appointment.
The three brochures every salon spa should have are:
Hair Brochure
Your hair brochure should be a comprehensive but succinct list of all the hair related services you offer. Always remember to proceed chronologically. Starting with hair spa treatments, continue to hair wash options. Then mention haircut options and finally, end with styling. In case of haircuts and hairstyles, the variety of options may necessitate the use of an additional portfolio. If that happens, only mention the basic categories of cuts and styles in the awesome hair brochure.
Mani-Pedi and Massage Brochure
A mani-pedi and massage brochure list have the different types of manicures and pedicures, as well as the accompanying massages. Any massages and mani-pedis that are available independently should also be mentioned. Massages that include specialty treatments are to be described separately in a premium section. Any treatments that include both beauty treatments and massages should be listed in a separate section.
Package Brochure
A package brochure is a good way to list out all the combos available. Packages can be occasion based, e.g. Wedding Package, or simply groups of treatments that go well together. Clients may sometimes confuse one package for another, or believe that a certain treatment is included in a package when it isn’t. A package brochure that is sent to the client in advance will ensure that these instances happen less frequently.
For companies that offer salon & spa services at home, detailed brochures are a good way to help your client make informed choices regarding their treatments.
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