Beautiful jewellery deserves an equally beautiful brochure. There are a lot of templates that allow you to customize as much as you need to get the perfect jewellery brochure design. And when you’re done reading this article, you’ll know what not to do when designing your jewellery brochure.
Here are three things to avoid using for your jewellery brochure:
Brightly coloured background
No matter how quirky or funky your jewellery is, a brightly colored background, like magenta or aquamarine, is a big no-no. Instead, try using an neutral background or an extremely light shade of the same colour and use the bright colour as a highlight. If the style of your jewellery is more traditionally gold hued, earthy tones are your best friend. Avoid using gold highlights, as they will clash with the pictures of your jewellery and overwhelm the reader. Use browns instead. For silvery jewellery, pastels are good if you want an creative jewellery brochure design.
Illegible Fonts
Your jewellery may be intricate; your font doesn’t need to be. Highly cursive fonts make it extremely difficult to decipher the names of the jewellery pieces, especially if the names themselves are long or unique. To prevent this, keep the font elegant but simple. And remember, just because a font works for a logo doesn’t mean it will work for the actual content of your brochure. Find a font that looks similar instead.
Too Many Words
Always remember what the goal of the brochure is. It is a marketing tool to display your jewellery pieces. The history of your brand is important, but the actual jewellery matters more. Don't bombard the reader with the inspiration behind every design. Only include the relevant details like weight, material, etc. With jewellery, you do not need to divide each page between words and pictures. Instead, you can use the first couple of pages to introduce your brand and your collection and then add the pictures. Remember to add a page of text between every five photo pages to keep things interesting.
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