Introduction
Do you own a travelling business? Do you want to grow your business and enable it to have competitive advantage over other travel companies? Then this article is meant for you. One should not underestimate the great capacity of brochures for marketing, advertising and promotional purposes.
What Can a Brochure do?
A brochure is a compact, elegantly designed document which contains a mixture of pictures as well as information. If you own a travel company, then your brochure will most likely have pictures of all those tourist destinations and hotels that you provide offers for and access to. It will also contain a brief introduction, telling potential customers what the vision of your company is and what is the main aim that you are trying to fulfill. It will tell your customers the main aim of your service and the difference of your company from other similar companies. A brochure then goes on to explain in detail, the most popular and attractive travel packages and offers and other important specifications such as cost of various packages, the specific services offered in those packages, prices of meals, description of the hotel, its attractions and facilities available both within the hotel and the room.
How To Create the Best Brochure?
The best travel brochure design contains within them a harmonious orchestration of images, text and graphics. Too many graphics make the page look tacky, too many images leave no scope for the important information and too many words on a page makes it hard to read. The information should be presented in a readable, bite- sized format so that it is easier to consume as well as memorable.
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